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This year's exciting collaboration with Matalan and Alder Hey is finally here.
Launching on Wednesday 30th September 2020, the campaign, #TogetherForAlderHey returns for a second year, exploring the core values behind the children’s charity as Matalan launches its seventh year of support for the world renowned hospital Trust.
#TogetherForAlderHey returns for the second year! The sentiment encapsulates the essence of the ongoing charity partnership between Matalan and Alder Hey Children’s Charity; connecting the nation each year to raise vital funds for Alder Hey, through the nations love of matching family PJs. 100% of the profits from #TogetherForAlderHey will be donated to Alder Hey Children’s Charity’s 7in10 Children’s Mental Health appeal.
The appeal aims to raise £3million to improve inpatient and community health services at Alder Hey, giving more children access to the treatment they need, when they need it, transforming the way mental health services are delivered to children and young people.
This year’s product range includes unisex adult and children’s PJs, a baby grow, pet outfit and a mug, all with a colourful print made up of positive quotes as well as Alder Hey’s iconic Oli the Elephant mascot. The design is inspired by the importance of talking positively and aligned with the ‘7 in 10’ appeal, highlighting that 70% of young people with a mental health issue are currently missing out on vital mental health interventions as a sufficiently early age.
Taking centre stage in this year’s campaign is Lydia, 19. Lydia was almost 16 years old when she opened up to her mum and dad about her mental health after struggling with it for a while. She was referred to Alder Hey’s Community Mental Health Services after visiting her GP where she was diagnosed with OCD, anxiety and depression. Lydia says her diagnosis was a relief to her and marked the start of a long recovery. Thanks to the support she got, Lydia is now doing really well and was so inspired by her experiences at Alder Hey that she has now started training as a paediatric nurse.
"I absolutely love this year’s Matalan PJs. The different quotes featured on the PJs are so inspiring and I so hope they will encourage others to open up about mental health and have those conversations with friends and loved ones like I did."
Alder Hey Children's Charity